Virtualitics: Caltech & NASA Scientists Build VR/AR Analytics Platform using AI & Machine Learning

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Virtualitics is a transformative start-up company that merges artificial intelligence (AI), big data and virtual reality (VR), and augmented reality (AR) to gain insights from big and complex data sets. Furthermore, Virtualitics leverages AI and easy-to-use machine learning tools so even non-expert users can uncover multidimensional relationships present in complex data sets with the click of a button.

The company was founded by engineers with a wealth of experience at Caltech (California Institute of Technology) and NASA’s Jet Propulsion Laboratory (JPL) and a founding team of pioneers and luminaries in data analysis, data visualization, machine learning and mixed reality applications. Virtualitics is adaptable to any VR/AR platform and allows users to analyze up to ten dimensions of data at once. Here’s a video demonstrating how the platform works with an e-commerce case study. The demonstration shows how Virtualitics’ technology gives an advantage over traditional BI, demonstrated using e-commerce data. Virtualitics reveals shopper behavior in 5- and 6-dimensions, which can be very difficult even across multiple linked 2D plots. Insights point to previously unknown shopper behaviors, site access points, and content freshness needs

Virtualitics is an innovate company that allows users to uncover multidimensional relationships in data with a focus on data analysis and visualisation. It can be applied to literally every industry (beta users include consulting giant Accenture, Efficient Power Conversion, large universities, hospitals and more) and has already had early users in finance, healthcare industry, consumer goods, semi conductors and scientific research.


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