Shazam Increases Sales Productivity With Salesforce Einstein Analytics

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Salesforce (NYSE: CRM), a global leader in CRM, announced that Shazam—one of the world’s most popular apps—has successfully deployed Salesforce Einstein Analytics, dramatically increasing productivity for the company’s executives and sales leadership. The Shazam app has been downloaded more than 1 billion times and used more than 20 million times each day, across 190 countries. With Einstein Analytics, Shazam has improved the quality of data from its massive user base, targeted more granular customer segments and reduced requests for reports from its core analytics team.

In just more than six weeks, Shazam has experienced 752 percent return on investment (ROI) with its Einstein Analytics deployment, according to a study by Nucleus Research. Shazam also deployed Einstein Analytics without employing external consultants. The deployment provides an average annual benefit of $246,896 due to increased productivity and time saved.

With Einstein Analytics, we’ve replaced manual, weekly reports that were sent out to leadership teams with dynamic, self-serve dashboards that are available whenever and wherever our employees are working around the world,” said Pete Miles, vice president of advertising operations, Shazam. “No other product out there brings Shazam as much value to analysts, VPs and even our CRO, who opens the Einstein Analytics app every morning to understand how teams are functioning.”

Previously, Shazam relied on spreadsheets for internal reporting and managing sales to advertisers. This meant the organization lacked a single source of truth, with siloed data from various geographies scattered across multiple spreadsheets. Additionally, its analytics team faced a continuous backlog of time-consuming requests for reports from executives and sales teams.

Einstein Analytics offers out of the box capabilities that empower sales users to get up and running quickly with advanced analytics,” said Ketan Karkhanis, GM of Salesforce Analytics. “Shazam has made analytics a front office imperative and not a back office function. When every employee in your company is empowered with actionable insights, they become trailblazers — they do their jobs better, provide more personalized customer experiences and in turn, take the company to new heights.”

Einstein Analytics empowers Shazam’s sales team to run reports on their own to quickly find the insights they need in regards to pipeline, customer segmentation and price optimization. In addition, Shazam’s chief revenue officer is able to get a daily pulse on where the company stands, what opportunities are open and closed and where teams should be focusing their efforts. Business users now have a self-service, easy to use dashboard to surface actionable insights on their own, and analysts can now spend more time performing complex analysis on the data and trends instead of manually pulling and compiling the data for weekly reports. Furthermore, analysts now have 15 percent of their time back—time that was previously spent cleaning data—which can now be spent on tasks better suited to their advanced skills. Beyond productivity, Einstein Analytics helps Shazam identify more granular patterns across customers, allowing sales teams to more accurately target their customer base.

Shazam needed a solution that would help increase efficiency and reduce requests for reports from the core analytics team. Nucleus found that Salesforce Einstein Analytics helped increase productivity for the chief revenue officer (CRO), the sales VPs, and the analytics team. In addition, the deployment helped Shazam maintain clean data for improved customer segmentation and more effective sales efforts, said Barbara Peck, principal analyst, Nucleus Research.


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