In this contributed article, Shanif Dhanani, CEO of Apteo, highlights four ways to circumvent the need for big data. While big data can fuel astonishing results, organizations can gain value from “small data” as well.
Industry Perspectives
Enabling Federated Querying & Analytics While Accelerating Machine Learning Projects
In this special guest feature, Brendan Newlon, Solutions Architect at Stardog, indicates that for an increasing number of organizations, a semantic data layer powered by an enterprise knowledge graph provides the solution that enables them to connect relevant data elements in their true context and provide greater meaning to their data.
[READ MORE...]White Papers
A Comprehensive Guide to Evaluating Customer Data Platforms (CDPs)
This white paper by our friends over at HGS Digital aims to help you evaluate Customer Data Platform (CDP) vendors on various key areas. Investing in a CDP should be done with a long-term aim – various systems from which the data is imported and systems to which data is exported may change over time, but the CDP becomes the master repository of data and should be leveraged by the marketing organization for a very long time.
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