In this contributed article, Josh Anton with Digital Element, suggests that while IP geolocation plays a large role in our everyday online lives, it is not necessarily the best-understood service. People are often curious how IP geolocation works, what it’s used for, and perhaps most importantly, how legal it is for companies to use. In this article, Josh will breakdown IP based geolocation, answer these commonly asked questions, and provide real-life examples of how it can provide value to businesses and customers alike.