NEC Develops Marketing Strategy Planning & Effectiveness Simulation Technology Using Generative AI

NEC Corporation (NEC; TSE: 6701) has developed a marketing strategy planning & effectiveness simulation technology that utilizes generative AI to identify latent needs of customers and generate optimal measures. According to an NEC survey, this is the world’s first technology that can automatically visualize customer interests and preferences (i.e. psychograhic attributes), generate measures, and predict customer responses to those measures. NEC aims to launch services with this technology in 2024