In “Think Bigger: Developing a Successful Big Data Strategy for Your Business” (AMACOM, April 2014), author Mark van Rijmenam offers real-world insights and clear explanations to make getting a firm grasp on Big Data manageable for business leaders at all levels, in companies of all sizes and shapes.
“Data Analytics Handbook” is a new resource meant to inform young professionals about the field of data science. Written by a group of students at UC Berkeley: Brian Liou, Tristan Tao, and Elizabeth Lin. Edition One of the book includes in-depth interviews with Data Scientists & Data Analysts.
A new book came across my desk the other day that I really enjoyed in terms of its timeliness for the audience of Big Data decision makers trying to make sense of this new technology. “Data Crush – How the Information Tidal Wave is Driving New Business Opportunities,” by Christopher Surdak aims to spark a widespread business movement beyond the pressing goal of surviving the data tsunami.
Microsoft Research, the research arm of the software giant, is a hotbed of data science and machine learning research. Microsoft has the resources to hire the best and brightest researchers from around the globe. A recent publication is available for download (PDF): “Deep Learning: Methods and Applications” by Li Deng and Dong Yu, two prominent researchers in the field.
I’ve been promoting the concept of Computational Marketing for some time here on insideBIGDATA and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to see a new book aligned with this notion – Big Data Marketing by Lisa Arthur. The data driven movement is marching forward at […]
O’Reilly Media does it right. Their PR department gives valuable support to the grassroots efforts in the data science community by helping out local Meetup groups. A case in point is how they provided a number of current titles to be given away as raffle prizes for the Los Angeles R User Group of which […]
I’m excited to be writing this book review. It is a book for which I’ve been waiting a long time. An Introduction to Statistical Learning with Application in R by James, Witten, Hastie, and Tibshirani is a contemporary re-work of the classic machine learning text Elements of Statistical Learning by Hastie, Tibshirani, and Friedman. This […]
The health care industry is notorious for lagging behind other prominent industries in the adoption of big data technology. At the same time, few other industries could benefit as much from data science and machine learning as health care. The U.S. ranks 37th out of developed economies in life expectancy and other measures of health, […]