OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

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OpenText™ (NASDAQ: OTEX), (TSX: OTEX), a global leader in Enterprise Information Management (EIM), launched OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s journey – from website interactions to email engagement, social media content and call center performance.

“Modern, insight-driven marketing requires visibility into campaign performance across the customer journey. Customer behavior and satisfaction is driven by a complex set of interactions, so smart marketing decisions require truly omni-channel insights,” said Patricia Nagle, Chief Marketing Officer, OpenText. “We built Core Experience Insights to give market leaders visibility into their customers’ experiences from the fist click to the final purchase decision.”

Core Experience Insights is a SaaS application built on OpenText OT2, which tracks data from diverse sources, providing current and historical visualizations across channels throughout the customer lifecycle. It can also integrate data from other systems: customer communication management, web content management and call center management. With the Voice of Customer application, OpenText Explore, it can also provide a 360-degree view of the customer that includes sentiment analysis of customer feedback collected across all channels.

With AI and Analytics, Core Experience Insights reveals campaigns and content that are working best and elevates performance issues early to allow for calibration and correction. Marketers can intelligently optimize customer journeys to improve customer experience and revenue generation.

“OpenText developed Core Experience Insights to help marketing leaders capture customer interaction data from siloed sources across all touchpoints,” said Muhi Majzoub, OpenText EVP and Chief Product Officer. “With powerful data analysis and customer journey mapping at their fingertips, marketers can strategically tailor customer journey interactions to gain an information advantage.”

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