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The Modern CMO: Advancing Marketing from Reactive to Predictive

CMOs have always been expected to predict the future. But, now they actually can. Today, emerging technology with artificial intelligence (AI) enables CMOs to see patterns and anticipate client needs at a scale and speed never before possible. Our friends over at Intapp recently released a new whitepaper on the topic, “The Modern CMO: Advancing […]

Collecting More Market Intelligence Data with the Help of Automation

Market intelligence (MI) refers to data that uncovers information about a product’s market, which is then used to shape strategies around advertising, market penetration and new products. To learn more, checkout the infographic below created by our friends over at the New Jersey Institute of Technology’s Online Master of Business Administration degree program.