Sign up for our newsletter and get the latest big data news and analysis.

To Derive Value from Predictive Analytics, Intent Data Is a Must

In this special guest feature, John Steinert, CMO of TechTarget, discusses how marketers must correctly complement CRM and marketing automation data with actionable purchase intent insights that come from external behavioral data. Purchase intent insights help marketers see the actions prospects take that are otherwise hidden.

3 Reasons to Consider Text Mining

A growing number of life science companies use text mining to gather important insights from vast amounts of published information. The results of mining projects inform a wide range of business activities including drug discovery, drug interactions, clinical trial development, drug safety monitoring and competitive intelligence. Download the new Copyright Clearance Center white paper that covers three of the top reasons to consider implementing text mining for life sciences companies.

How Sports Brands Are Using Technology to Dominate in Business, Not Just in the Game

In this contributed article, Leo Farias, CTO and Co-founder at Fanhero and Concepta, discusses how many innovators in the sports industry have vocalized a vision for using more data, but implementation is still scarce on the business side of brands. Most teams are primarily gathering player and game data to analyze. Why are they missing out?

How Operational Machine Learning is Transforming Industrial Operations

Our friends over at Falkonry just released the new infographic below “How Operational Machine Learning is Transforming Industrial Operations.” It includes some great data on how fast the industry is growing, who is using it (Toyota, Ciner, Honda, Kawasaki, etc.), how predictive analysis works, and applications per market (semiconductor, oil and gas, energy, automotive, mining, etc.).

Tableau Enables Developers to Extend Functionality with New Extensions API in 2018.2 Release

Tableau Software, Inc. (NYSE: DATA), a leading analytics platform, today announced the general availability of Tableau 2018.2. This release introduces a new Extensions API that enables customers to drag and drop third party functionality directly into a dashboard. Publicly available extensions can be found in the new Extension Gallery at tableau.com/extensions.

What is Text Clustering?

In this contributed article, Derek Gerber, Director of Marketing for ActivePDF, discusses how automatic document organization, topic extraction, information retrieval and filtering all have one thing in common. They require text clustering (sometimes also known as document clustering) to be done quickly and accurately. If you’ve never heard of text clustering, this post will explain what it is, what it does, and how its currently being used to aid businesses. We’ll also briefly discuss how a business could employ text clustering too!

Best of insideBIGDATA Technology Guides

Over the years since I became Managing Editor for insideBIGDATA, we’ve had some amazing partner firms contract with us to write custom technology guides, white papers, and advertorials. In many cases, I authored the materials myself and had a great time working on the project and getting to know the client subject matter experts. These resources consistently rank high every month in our vast library of content. In this article I wanted to provide an easy access list of the top 10 white papers of all time. The themes cut across the most popular in the big data industry. Enjoy!

Transforming Big Data into Meaningful Insights

In this special guest feature, Marc Alacqua, a founding partner of Signafire, discusses a useful approach to data – known as data fusion – which is essentially alchemy-squared, turning not just one but multiple raw materials in to something greater than the sum of their parts. It goes beyond older methods of big data analysis, like data integration, in which large data sets are simply thrown together in one environment. In this new science of data fusion, technology is deployed not just to mash together billions of data records, but to fundamentally transform them so that humans can understand the unseen commonalities or inconsistencies within them.

SpotIQ AI-Driven Analytics: Architecting Automated Insights for the Masses

SpotIQ AI-driven analytics automatically uncover answers to questions business people may not have known to ask. Powering SpotIQ is a new breed of analytics architecture and in-memory calculation engine that was built from the ground up for speed at scale on billions of rows of data across multiple data sources. Download the new white paper, courtesy of ThoughtSpot, that explores how with SpotIQ AI-drive analytics, you now have the power of a thousand analysts in your hand.

Be on Top of Key Data Analytic Trends

Emily Washington: ‘Businesses are increasingly evaluating ways to streamline their overall technology stack… to successfully leverage big data and analytics’. Tech trends in data analytics are seeing the industry soar. Discover more here.