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Machine Learning is Your Secret Weapon for Customer Acquisition

In this contributed article, Swiftpage ACT! LLC CTO Chad Ruff discusses how machine learning and AI can help companies grow and improve customer acquisition and retention. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.

Using Artificial Intelligence to Build Lifelong Customer Relationships

In this contributed article, Anthony Smith, Chief Executive Officer and Founder of Insightly, reviews the long history of customer relationship management (CRM) applications, and discusses how CRM must get closer to the customer, and also grow smarter – where AI will serve as a key component of this evolution.