Datorama, a leading global marketing analytics company, announced that its marketing analytics platform has integrated with Amazon Alexa to provide today’s business professionals with an all-new capability: to interact with their data by simply using their voice. Called “Ask Datorama Anything”, this new functionality allows marketers to ask questions and issue commands to Datorama’s Marketing Integration Engine via Amazon’s Alexa-powered smart devices, such as Echo and Echo Dot.
The latest big data news and articles
This is the third article in a series focusing on a technology that is rising in importance to enterprise use of big data – IoT Analytics, or the analytical component of the Internet-of-Things. In this segment, we’ll provide an overview of the rise of IoT analytics.
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, announced the general availability of MicroStrategy 10.6, the newest feature release to the company’s MicroStrategy 10™ platform. This update offers new options to distribute dashboards with offline interactivity and introduces an export engine that enhances the formatting and delivery of personalized dashboards to end users across the enterprise. This feature release also adds certification for new data sources and offers new mapping visualization capabilities for MicroStrategy Web™ and MicroStrategy Mobile™.
Above the Trend Line: machine learning industry rumor central, is a recurring feature of insideBIGDATA. In this column, we present a variety of short time-critical news items such as people movements, funding news, financial results, industry alignments, rumors and general scuttlebutt floating around the big data, data science and machine learning industries including behind-the-scenes anecdotes and curious buzz.
In this special guest feature, Julie Lockner, Global Market and Partner Programs, Data Platforms at InterSystems, discusses why businesses don’t need to stop investing in big data, but better manage and analyze the data in their arsenal to provide more personalized customer experiences.
In this contributed article, tech writer Linda Gimmeson discusses how big data technology isn’t just for large enterprises, but rather with a bit of ingenuity, there are feasible ways for small businesses to leverage big data as well.
In this contributed article, Hila Nir, Vice President of Marketing & Product at ZoomInfo, discusses the three steps needed to build a pragmatic, profitable pilot account-based marketing (ABM) program. Marketing and sales departments are investing big time in technology to advance ABM as the strategy’s popularity soars.
Yellowfin Connectors Enable Businesses to View and Share Data From 3rd Party Applications to Make Better Data-Driven Decisions
Global Business Intelligence (BI) and analytics software vendor Yellowfin, a highly ranked Collaborative Business Intelligence (BI) solution, announced a series of new Yellowfin Web Connectors. In the coming months, Yellowfin will be rolling out a series of Yellowfin Connectors for popular web-based applications to enable businesses to view and share data straight through Yellowfin, rather than having login and query multiple data sources.
NewVantage Partners, strategic advisors in big data and business innovation to Fortune 1000 businesses, has released the results of its 2017 5th Annual Big Data Executive Survey, entitled “Big Data Business Impact: Achieving Business Results through Innovation and Disruption.” The 2017 Big Data Executive Survey reports what executives from 50 Fortune 1000 firms see as the key factors driving big data adoption, investment – and success.
In this special guest feature, Rajesh Nair, CTO at Tegile Systems, discusses the impact multi-tier flash, NVMe, and scale-out storage technologies will have on the real-time processing of data for IoT, and what we can expect in the near future.