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How Google Is Changing the Landscape of Digital Marketing with Deep & Machine Learning

In this contributed, Amir Noghani, SEO specialist and the general manager at Green Web Marketing, takes a look at Google’s RankBrain, its machine learning, artificial intelligence system, and how it is forcing curators of website content to do what they should have been doing all along, creating quality content for their websites.

Why Executives Need to Embrace Fake Data in Software Testing

In this contributed article, Alexey Sapozhnikov, CTO and Co-Founder of prooV explores how ideas move from concept to product through various forms of testing. Just as scientists use laboratories, enterprises (in theory) generate test environments to evaluate the potential and compatibility of new technologies before implementing them. Executives understand the importance of using test environments to minimize security risks, but are understandably fearful of inaccurate results based on their experiences with fake data. With the introduction of Deep Mirroring and Predictive Analytics technologies for testing, fake data should no longer be a concern—it should simply be embraced as a tool in the process of innovation.

What Machine Learning Means for the Customer Experience

In this special guest feature, Elliott Yama, Chief Data Analyst at Apttus discusses the ways that machine learning is impacting the B2B customer experience – where the evolution mirrors the initial advancement of B2C E-Commerce.

Graph Databases and the Connected Enterprise

In this special guest feature, Emil Eifrem, Founder and CEO of Neo Technology suggests that in order to achieve connected enterprise status and realize the significance of the graph database, companies must understand the database options that are available. Right now, the landscape consists of three categories, which he outlines below, including where he sees their growth in the next few years.

Intelligent Trends for the Transportation and Industrial Enterprise

In this special guest feature, Tilak Kasturi, CEO and Founder of Predii observes that as data acquisition and cloud infrastructure investments mature, AI becomes an integral component of industrial enterprise DNA to enable transformational business outcomes.

If Done Right, Artificial Intelligence Can Transform the Retail Experience

In this special guest feature, Greg Ng, VP of Digital Engagement at PointSource explains how AI is helping companies tailor the user experience to each customer’s specific wants and needs.

Big Data is Big Business – The Driving Forces in Enterprise Technology

We here at insideBIGDATA follow business technology very closely, seemingly even in our sleep. So we were delighted when our friends over at Pyramid Analytics, a company that works to support their enterprise customers’ data and analytics strategies, reached out to us with several trends and developments taking place across the industry.

Using Market Research and Big Data to Choose Free Hotel Amenities and Drive ROI

In this special guest feature, Anil Kaul, CEO of Absolutdata, discusses how big data, combined with machine learning and artificial intelligence (AI) solutions, allows hotels to personalize campaigns to drive returns from individual customers rather than estimating the effects of an amenity on personas or classes of customers.

4 Ways Artificial Intelligence is Revolutionizing Healthcare

In this special guest feature, Prashanth Kini, Vice President and Head of Product, Healthcare for Ayasdi provides four real-world examples where machine intelligence is helping provider organizations transform into learning health systems that are continually improving performance.

Staying Agile by Focusing On the “T” in IoT

In this special guest feature, Timothy Butler, CEO of Tego Inc. discusses the benefits of edge computing – solutions that will address industrial applications, which are the logical, more affordable option for small and medium sized corporations.