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Creativity and Human-Centered Design

In this contributed article, Magnolia Potter observes that since AI technology puts user data at a company’s fingertips, it’s easier than ever to harness that data and use it in any site design scheme. However, it’s imperative that companies don’t ignore the importance of user experience when it comes to designing a site. The integration of human-centered design and data science virtually ensures customer retention and steady profits in today’s competitive landscape.

How AI Drives Customer Experience

In this contributed article, blogger and CMO Donna Moores outlines several ways in which AI drives customer experience. Customer experience can now obtain a whole new level of sophistication, where users receive what they desire at a glance, without the need to experience stressful searches, conversations, or make complaints that seem to never be understood, while businesses, on the other hand, can finally make use of the endless quantity of customer information available.