SoundOut Retail, a leading predictive analysis company and WGSN, a leading trend forecaster have partnered together to develop an innovative customer insight tool. The new service, which will enable fashion brands and retailers to better predict best-selling items before they hit stores, is set to be a game changer for the industry and will launch in early 2015.
In this special guest feature, Joe DeCosmo of Enova International reflects on how the business world relies heavily on technology to determine customer preferences as a means to deliver personalized service. Joe DeCosmo is chief analytics officer at Enova International, a global financial resource service for under-served consumers.
This article is the fifth and last in an editorial series that has the goal to provide direction for enterprise thought leaders on ways of leveraging big data technologies in support of analytics proficiencies designed to work more independently and effectively in today’s climate of working to increase the value of corporate data assets.