A global study sponsored by Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, recently revealed an apparent disconnect between how chief executive officers (CEOs) see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.
In this special guest feature, Doug Camplejohn of Fliptop gives his views, as a long-time marketer, about how technology has affected his industry – is the “art of marketing” dead in favor of science? Doug Camplejohn is the CEO and Founder of Fliptop, a leader in predictive analytics applications for B2B companies.
In this special guest feature, Toni DuGal of Novitex examines how the Managed Print Services industry has evolved with the help of data analytics. The progress can serve as a model for many other industries. Toni DuGal is Vice President of Solution Services at Novitex, a digital-first document outsourcing provider, where she leads the development of Novitex’s MPS practice.
A Total Economic Impact study conducted by Forrester Consulting on behalf of Teradata found that the Teradata Aster Discovery Platform is delivering compelling economic and technology Return on Investment (ROI) as well as important business and marketing benefits for an online flash sale retailer. The study was based on a Teradata retail customer with over five years of experience using the Aster Discovery Platform to implement a big data analytics and discovery solution.
WANdisco (LSE: WAND), a leading provider of continuous-availability software for global enterprises to meet the challenges of Big Data, announced yesterday that after an extensive evaluation, British Gas, the UK’s largest utility and home services provider, has significantly scaled up its Non-Stop Hadoop for Hortonworks (NASDAQ: HDP) deployment for live customer-facing operations.
The Los Angeles data science Meetup scene is booming in large part due to the efforts of a local data scientist, Szilard Pafka. In the interview below, Szilard discusses his background in the field, the genesis of his many Meetup groups, the LA tech industry, and his plans to make his Meetups even more successful.