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Controlling and Monitoring Access to Sensitive Data in the Cloud

In this contributed article, cloud computing specialist Marcell Gogan advises that monitoring and managing access to sensitive information in the cloud is an essential part of cybersecurity policy in any organization. You need to have a clear visibility of what information is stored where and who can have access to it. Being able to track every action involving critical data is also important.

To Derive Value from Predictive Analytics, Intent Data Is a Must

In this special guest feature, John Steinert, CMO of TechTarget, discusses how marketers must correctly complement CRM and marketing automation data with actionable purchase intent insights that come from external behavioral data. Purchase intent insights help marketers see the actions prospects take that are otherwise hidden.

Big Data and the Opioid Crisis

In this contributed article, freelance human Avery Phillips takes a look at the opioid crisis and how two major components of big data can help find a solution including patient behavioral analysis, and also prescription/outcome tracking.

3 Reasons to Consider Text Mining

A growing number of life science companies use text mining to gather important insights from vast amounts of published information. The results of mining projects inform a wide range of business activities including drug discovery, drug interactions, clinical trial development, drug safety monitoring and competitive intelligence. Download the new Copyright Clearance Center white paper that covers three of the top reasons to consider implementing text mining for life sciences companies.

The Speed of Data: A Survey of Data Decision Makers

Streamlio, the intelligent platform for fast data, announced results of a new “Speed of Data” survey conducted with Dimensional Research. The survey of hundreds of corporate decision makers worldwide found near universal agreement about the criticality of faster data processing, along with a huge gap between where companies need to be and where they are today.

Tips For Successful Keyword Research

In this contributed article, freelance human Avery Phillips discusses how big data has transformed SEO for marketing purposes by driving traffic to your website, gaining exposure for your brand, and successfully converting customers.

How to Safeguard Your “Data Lake” for Better Decision Making

In this special guest feature, Mike Vogt, Data Practice Lead at SPR Consulting, believes it is absolutely critical for organizations that deal with large amounts of data to carefully protect their information repositories. He suggests that it’s very important that IT departments set boundaries and give clear directives on how all data is used when the rest of their organization begins “swimming” — or using this data to make decisions — in the data lake, and offers four rules to follow.

How Sports Brands Are Using Technology to Dominate in Business, Not Just in the Game

In this contributed article, Leo Farias, CTO and Co-founder at Fanhero and Concepta, discusses how many innovators in the sports industry have vocalized a vision for using more data, but implementation is still scarce on the business side of brands. Most teams are primarily gathering player and game data to analyze. Why are they missing out?

Using Artificial Intelligence to Build Lifelong Customer Relationships

In this contributed article, Anthony Smith, Chief Executive Officer and Founder of Insightly, reviews the long history of customer relationship management (CRM) applications, and discusses how CRM must get closer to the customer, and also grow smarter – where AI will serve as a key component of this evolution.

Fast Machine Learning for Smart Cities: RocketML at Global Tech Jam

In this video from the Global Tech Jam 2018 conference on Smart Cities, Santi Adavani from RocketML describes how the company’s innovative software speeds Machine Learning. “To find the best model for a problem, data scientists try out different algorithms. With RocketML, they don’t have to. It is like a Hyperloop solution to go from point A to point Z. Simplified workflow yields new benefits.”